• Media credibility is enhanced when information is distributed quickly. The more current the information is, the higher its credibility.  Again, the "Eyewitness News" principle applies. 

• Newscasters want their audiences to recognize that they are showing them events as they happen.  Some programs even use slogans like "Live at Five" to underscore how current their reports are. 

Example: If you found a three month old newspaper reporting about a particular event in Miami Beach, you would probably question whether the information was still credible because so much time had passed since the story was first printed.

Example: If you find a Web site that states that it was last updated in March 1995, you will probably recognize that the information found there may not be credible because it is so out of date.