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green rule
 
Accessibility

The more accessible an event is, the higher the credibility of reports about it. Concern about the accessibility of events has led to the development of the "Eyewitness News" style of news coverage.   Local stations work to enhance their credibility by having reporters on the scene, showing the audience everything from accident triage units, to cats caught in trees.  The "seeing is believing" maxim governs modern television.

  To help determine if an event is accessible, look for the following clues:
 
 
  • Is the information being presented in a forum or media that is available to the most people? 

  • Example: Newspapers, radio and broadcast television are more accessible than word-of-mouth or individual letters.
  • Is the information presented in a way that is most accessible to the people it will impact? 

  • Example: Information about new medical treatments published in newspapers is more accessible than that same information published only in physician's newsletters or medical journals.
Chapter 8, Page 7

green rule

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