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Media Literacy Defined

Media Literacy refers to the ability to read, analyze and critically evaluate information presented in a variety of formats (television, print, radio, computers, etc.) 

Being media literate means that you are able to recognize the arguments and techniques used to present information or persuade an audience to accept an opinion, buy a product, or watch a program.

This chapter is intended to help you gain some of the skills necessary to become media literate. 

A media literate person can:
  • assess the credibility of information as well as the credibility of the source of the information
  • recognize metaphor and other types of symbolism used in entertainment, advertising, and political commentary
  • distinguish logical arguments from emotional appeals
  • be sensitive to both verbal and visual arguments
  • use critical thinking to assess truth of information from various sources.
 
Chapter 8, Page 2

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